SEO Cambridge

When people look on the net, they typically look for certain things. They may use the net to use certain phrases. For example, someone may be looking for “black leather shoes.” They will just put the phrase black leather shoes into Google. A phrase like this one may have hundreds of people looking for it at any given time. Such phrases are known as ad words. These ad words are used to help people find what they’re looking for when they go searching. Google takes advantages of such phrases and sets a price for using them. It also looks to rank results that are known to be best for the person searching. For example, if the phrase is black leather boots, they don’t want people to get images of white leather boots or boots that have been made from some other kinds of material instead.

Reaching for Keywords

Each business owner should decide for themselves what keywords are most important to them for their needs. A company that is selling items such as gift baskets will want to think about phrases that are related to the goods they are sellng to others. There are all sorts of potential keywords that the company may choose to target in addition to gift basket. They may decide to go after words and phrases that include fruit basket, Christmas basket, basket for a new mom and other words that include the products they sell in some way. Knowing what kinds of phrases that people are using when they are looking for your products can help you open up new markets. It can also help you sell more products when you are being ranked for a specific keyword as people use the net and find your site listed on the search results.

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