Research shows that although many owners of small business in Cambridge know about SEO, many of them continue to ignore it. Search engine optimization should be part of any marketing strategy – in fact, it should be at the core of it. This is because today consumers are shopping online and if they cannot find your business there it may as well not exist. If you are not doing SEO you are depriving your business the chance to thrive.
SEO will help get your website ranked which brings you leads. If you do good SEO on a consistent basis the search engines will reward your website by slowly ranking it and it will eventually be on the first page of search results. In fact it will be among the first few links. It is important that your site be there for relevant search terms because these are the only links that users click. In other words, when they are looking for your product or service they will see your site before they see other sites which means more leads for you.
There is another advantage to having your website well ranked – it buys you trust. Users trust sites that are well ranked and the more they click on your link you get brand visibility. Over time, when users are looking for your product, they will think of your brand and not your competitors.
SEO has another benefit – it has an excellent return on investment. If you do it now you will be reaping rewards for years to come.
In case you are wondering who you should hire for your SEO campaign A Head in the Cloud comes highly recommended. They have lots of experience in SEO and have helped many small companies improve their online visibility and therefore their bottom line. You can contact them through their website, http://aheadinthecloud.co.uk/.