Marketing is essential when it comes to selling baby products – it is a niche that is quite crowded and if you don’t stand out you will never be profitable. The reason why so many people do not succeed in this niche is that they try and do marketing themselves. They go in without realizing that it is a difficult and time consuming task. Unless you are a professional marketer you will get better results if you hire a PR firm to run your campaigns.
The problem, however, is that PR firms are a dime a dozen – how do you know which one will run a successful campaign on your behalf? Choosing the wrong PR firm can have serious consequences – not only will you waste a lot of money, you will also waste time which could have been better used getting leads.
The first thing you should look for when hiring is track record – how well have they done in the past when it comes to small businesses like yours? Ask them how many accounts similar to yours they have handled in the last 2 years and how many of those were a success. Tell them to give you references so that you can confirm for yourself.
You should also find out what kind of marketing strategies they intend to implement and what kind of success you can expect. Be wary of PR firms that tell you that they can get you brand recognition overnight – it almost never happens and when it does it tends not to last.
One trusted PR firm that you can hire to do marketing for you is Quite Great! Based in the UK, they have a track record of helping small business succeed. They are also liked because they charge very competitive prices. You can find out more on their website, http://www.quitegreat.co.uk/.